A Practical Guide to Understanding How Your Website Is Really Performing

Most businesses have a website, very few have a website that actually works for their business. When it comes to deciding where to spend your marketing budget, the options are endless. At Ffaith, we design websites with purpose, sites that earn their keep by improving visibility, increasing enquiries, and giving your brand a home that genuinely reflects what you do.

And while many businesses believe their website is “fine,” a quick audit often reveals the same core problems: poor user experience, slow performance, weak branding, confusing messaging, or a lack of structure that makes it hard for customers to take action.

That’s why we offer a free website audit, not as a sales trick, but because most people don’t realise how much their website is costing them in lost trust, lost leads and lost opportunities.

Below, we’ve outlined exactly what we review and a few simple checks you can do yourself to gauge whether your site is working for you or against you.

Design & User Experience (UX)

A website should guide visitors effortlessly toward what they need. If your site feels cluttered, confusing or dated, people don’t stick around, they leave. We analyse layout, structure, navigation, content flow, accessibility, and the emotional tone of your brand. A great website should feel effortless and that takes intentional design.

Quick checks you can do yourself

Can you find your main service or product within 3 seconds?
If you have to hunt for it, so will your customers.

Does the page feel clean, calm and easy to skim?
Big blocks of text and busy layouts overwhelm people.

Do you know exactly where your eyes should go next?
Good UX leads the user; bad UX leaves them lost.

Speed & Performance

Your site has around 2–3 seconds before a visitor gives up and leaves. Google also ranks slower sites lower, meaning poor speed costs you visibility before anyone even arrives.

We dig deeper into hosting issues, code bloat, caching, image optimisation, theme and plugin conflicts. As well as structural problems that tools alone won't identify.

Because speed isn't just a number, it’s a combination of dozens of small technical choices.

Quick checks you can do yourself

Can you find your main service or product within 3 seconds?
If you have to hunt for it, so will your customers.

Does the page feel clean, calm and easy to skim?
Big blocks of text and busy layouts overwhelm people.

Do you know exactly where your eyes should go next?
Good UX leads the user; bad UX leaves them lost.

Mobile Optimisation

Over 60% of traffic is now mobile. If your site doesn’t look and feel good on a phone, people won’t convert, it’s that simple.

We test breakpoints, touch ergonomics, load behaviour, layout collapse, mobile performance and conversion flow, not just what it looks like but how it behaves.

Quick checks you can do yourself

• Open your website on your phone.
• Does everything fit on screen, or do you need to pinch/zoom?
• Are buttons easily tappable?
• Does the menu feel intuitive?
• Do images and text align properly?

Brand Consistency

Your website is often the first (and sometimes only) impression you get to make. If your branding feels mismatched, colours, tone of voice, messaging, imagery, trust drops instantly.

Because speed isn't just a number, it’s a combination of dozens of small technical choices.

We review colour systems, typography, imagery, brand story, tone of voice, and whether your site feels cohesive across all pages.

A brand isn’t just a logo. It’s the experience.

Quick checks you can do yourself

• Does your website feel like the rest of your business?
• Are your colours the same across social media, print and the site?
• Do you use consistent fonts and image styles?
• Does your messaging sound like you, or like generic template copy?

Content Clarity & Messaging

Your website should answer one question instantly:

“Why should I choose you?”

Most websites don’t. They ramble, they over-explain, or they bury key information under generic filler text.

We review structure, clarity, emotional tone, conversion flow and the hierarchy of information. Great design is nothing without great messaging behind it.

Quick checks you can do yourself

• Can a stranger understand what you do within three seconds?
• Do you clearly explain the problem you solve?
• Are your calls to action clear, visible and useful?
• Does your copy speak to humans, not robots?

Knowing Is One Thing. Fixing It Is Another

You can run your site through every tool on the internet, but data alone doesn’t fix bad UX, inconsistent branding or confusing content. That’s where expertise matters. A website audit shows you what’s wrong, but rebuilding your website with purpose, strategy and consistency is what transforms your business.

That’s why at Ffaith, everything we design is built with:

• Brand strategy
• Purpose-led design
• Professional storytelling
• Video and content integration
• Marketing logic that makes people take action

All under one roof.

Want to know how your website is really performing?

Book your free Ffaith website audit and get clear, honest insights, no jargon, no fluff, no hard sell. We’ll tell you what’s working, what’s not, and what to do next. Because your website should do more than exist.
 
It should improve your business.

Click the button below to fill out your details on our website audit form and we'll do the rest.