Why One Video Isn't Enough Anymore & What to Do Instead
Richard Watts • June 23, 2025

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Your Content & How You Use it is Changing

There was a time when commissioning a brand video meant pouring your entire content budget into a single, glossy film. You'd spend weeks scripting, filming, editing – and then proudly upload it to your homepage and hope it did the job.


But times have changed.
Modern marketing demands more agility. Your business needs content that works hard across every platform – from your website to your Instagram feed, your LinkedIn posts to your email campaigns. And that’s exactly where our Ffaith Content Days come in.


What’s a Content Day?
Our Content Days are designed to give you a rich bank of video, photography, and social snippets – all captured in one focused, well-planned session. It’s a strategic way to stretch your marketing budget and create engaging assets that will last you months. It’s not about producing just a corporate video. It’s about building a content ecosystem that tells your story in multiple ways – tailored to where your audience actually sees it.


Think:


🎥 Short-form videos for socials
📸 Website photography with personality
📢 Behind-the-scenes reels, team intros, and day-in-the-life footage
🧠 Educational or explainer content
💬 Client testimonials with real impact

Real Example: Henderson Health & Safety


Take Henderson Health & Safety as a recent example. We didn’t just build them a website and walk away. We partnered with them to design their brand, bring it to life online, and capture a full suite of visual content that makes their expertise and personality shine.

From crisp headshots and dynamic on-site photography, to video clips showing their team in action, the content we created works hard across every part of their marketing. It’s helped them show up professionally, consistently and in a way that connects.


The Ffaith Difference

We get it – content creation can feel overwhelming. That’s why our team handles everything from planning and creative direction, to shooting, editing, and delivery. Whether it’s your first time in front of a camera or your tenth, we make the process easy, relaxed, and (dare we say) even enjoyable. Because when your content feels real, your customers feel the difference.



Ready to rethink your content?
If your marketing feels like it's stuck in one format, maybe it’s time to try something more flexible. Book a Content Day with Ffaith – and let’s create the kind of content that actually works.

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