In a World of AI, We Still Like to Get Our Hands Dirty (Sometimes)

Sure, AI might be rewriting the rules of content creation—but here at Ffaith, we still enjoy doing things the old-fashioned way every now and then. Creating eye-catching content has always been at the heart of what we do. And while things may seem easier now that Skynet is lurking in the cloud, our approach hasn’t changed—we’re still all about originality, personality, and ideas that make people stop and take notice.

Back in December, we started working with a new client, Quicksmart IT. As part of their rebrand and new website launch, we wanted to create a set of visuals that felt distinct and could evolve with their marketing throughout the year.

So, armed with some miniature forensic figures, an old computer, a hammer, and a probe lens, we got to work on building the Quicksmart "CSI" concept, something fun, unexpected, and instantly engaging.

As you can see in the photos above, shooting miniatures is no walk in the park. A probe lens demands a lot of light, and when you're dealing with tiny white subjects on a white background, shadows and overexposure quickly become your worst enemies.

So why not just ask AI to generate it?

Well, for one, I like a challenge. And more importantly, AI still doesn’t give you the same creative control as physically crafting something from scratch. Too often, I find myself settling with AI outputs, muttering things like “that looks pretty good” or “that’ll do.” But truthfully? It’s rarely what I pictured in my head.

There’s still something satisfying, about getting into the studio, setting up a scene, and shooting it yourself. As a small agency, it's easy to get swept up in meetings, admin, and the everyday grind. But moments like these remind me why I started doing this in the first place.

We’re never ones to sacrifice creativity for speed. At Ffaith, we always try to strike the right balance. The end result? A quirky, memorable campaign that the client and their customers loved

And yes, we’ve already got plans to bring the Quicksmart CSI team out of the cupboard again sometime soon.