Rebranding Dupli: A Bold New Identity for a Growing Brand
Here at Ffaith, we work with businesses to develop their identity and express it with clarity, confidence, and creativity. One of our recent collaborations was with
Dupli, a trusted supplier of fine art and photographic print equipment, consumables, and media. Our brief was to reimagine their brand from the ground up, crafting a cohesive and contemporary identity that reflects both their technical expertise and established presence in the industry.
Dupli approached us with a clear objective: to reimagine their brand and position them more prominently within their sector. They needed an identity that was not only distinctive and future-ready, but also adaptable across print, digital, and physical applications.
We began by immersing ourselves in Dupli’s story, industry, and long-term goals. From this, we developed a clean, confident new logo and a visual identity that reflects the technical precision and creative flair that defines their work. Comprehensive brand guidelines were created to ensure consistency across all touchpoints.
BREATHING NEW LIFE INTO A LEADING PRINT INDUSTRY SUPPLIER
To support their marketing efforts, we produced a high-quality promotional video introducing Dupli and their core services, offering both new and existing customers a clear and engaging overview of the brand. To build excitement and recognition, we also delivered a dynamic animation featuring the new logo and vehicle graphics in motion, a powerful tool for both internal launch and external campaigns.
You might know what you want, or you might want to talk it through. Either way we'd love to hear from you an see if we can help.
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